The challenge for website owners
Websites have to communicate with those pesky "visitors". A new bred of consumers. Unbound by convention, demanding, sceptical, task focused and impatience. They hate adverts and expect personal engagement whilst receiving instant gratification. But...
The Good News is
- They're still human and value relationships.
- There's a ton of research about what visitors like.
- It's much easier to monitor performance and adapt.
- It's inexpensive to reach thousands of people.
- You don't have to be slick and polished to do well.
In many ways it's a refreshing return to the days before mass media marketing. We're back to building relationships. You can put that megaphone on Ebay now.
The Not so Bad News is
- We can't really be generic or cliché anymore.
- We do need to a have consistent message and personality.
- We do need to know your audience.
- We do need to be accessible and straightforward.
- They're not interested in you until you interest them.
Many advertising approaches maybe obsolete, but finding a new online voice is not always easy. That's where "Discovery" becomes handy.
We can Help You...
We give you up to 4 hours of our experience over one week. We can advice, be a sounding board and point you to (or lend you) useful resources.
Who needs this?
I want to say everyone. It took a decade of experience, never ending study and a psychology degree to gain my insights on digital marketing. I've kept the cost low, but of course everyone has a budget. Here's my thoughts on who may need this most.
You probably need it less if:
- You don't need new customers.
- You have a copywriter.
- You have digital marketing knowledge
- You have simple local service.
- You have had success getting engagement online.
You may wish to consider if:
- You're not sure where or how to start.
- You only know traditional marketing.
- You struggle with writing copy.
- You're not happy with your branding.
- You're tempted to follow what competitors sites are doing.