The challenge for website owners
Websites have to communicate with those pesky "visitors". A new bred of consumers. Unbound by convention, demanding, sceptical, task focused and impatience. They hate adverts and expect personal engagement whilst receiving instant gratification. But...
The Good News is
- They're still human and value relationships.
- There's a ton of research about what visitors like.
- It's much easier to monitor performance and adapt.
- It's inexpensive to reach thousands of people.
- You don't have to be slick and polished to do well.
In many ways it's a refreshing return to the days before mass media marketing. We're back to building relationships. You can put that megaphone on Ebay now.
The Not so Bad News is
- We need to be more specific.
- We need clear messages and personality.
- We need to know our audience.
- We need to make things easy and straightforward.
- We need to respect our visitors time.
Online promotion usually starts with the question "how can we help our visitors achieve their goal". "Discovery time" helps to answer that.
We can Help You...
We give you up to 4 hours of our experience over two weeks. We can advice, be a sounding board and point you to (or lend you) useful resources.
Who needs this?
I want to say everyone. It's taken me over a decade of endless study and still can't keep up with digital marketing.
But of course everyone has a budget. Here's my thoughts on who may need this most.
You probably need it less if:
- You have digital marketing knowledge.
- You are up to speed on technical and legal responsibilities.
- You have had success getting engagement online.
- You don't need new customers.
- Your site is simple or has standard functionality.
You may wish to consider if:
- Your knowledge is based in traditional marketing.
- You are unsure what's technically possible.
- You're not sure of your aims, messaging and branding.
- You're following competitors based only on what you can see.
- You need help balancing the pros and cons of your design plans.