I’ve read many books on marketing, but none quite as practical as Watertight Marketing by Bryony Thomas. This is the framework we use to access where we may be able to help clients use digital marketing to achieve more.
There is really nothing else for to write as I can’t possible explain it better than the author herself in this video.
Here’s the 13 marketing leaks as a graphic. The idea is to work from the bottom of the “funnel” upward.